Pasta For A Cause – Ribbons of Hope

Riviana Foods partnered with WFM to create something special for their ribbon-shaped pasta. The result: Pasta for a Cause! #sangiorgio4good
Featuring three favorite brands (Ronzoni, San Giorgio and Prince), Pasta for a Cause brings solidarity, support and awareness to the pasta aisle with its unique macaroni shape. The promotion, supported by in-store merchandising is timed to coincide with Pediatric Cancer Awareness Month. Purchases of Pasta for a Cause during the month of September result in donations to worthy charities identified for each brand and retailer. Each box was designed with versatility in mind. The top portion of the package is emblazoned with brand logos and colors while the lower portion depicts a multicolored awareness ribbon representing a number of worthy causes.
When great pasta and design come together to do good, everyone can share in full hearts and bellies!
#Riviana #PastaforaCause #RibbonsofHope #sangiorgio4good #packaginginthewild #WFM #williamfoxmunroe